Facebook Ad Manager Will Not Upload Coupon Codes

In this second chapter of our Beginner's Guide to Facebook Ads, we'll walk you through the entire process of setting upward your offset ad campaign in Facebook Ads Manager.

You'll discover out:

• What is Facebook Ads Manager
• How to use and navigate the Ads Manager
• How to set up a Facebook advertisement entrada in Ads Managing director
• How to set up Facebook advertizing campaigns with AdEspresso

Ready to start creating your outset ad campaign?

Facebook Ads Manager: the basics

The Facebook Ads Manager is where you lot will go to create and manage your advertizement campaigns.

You can utilize information technology to:

• Set upwards Facebook ad campaigns.
• Create new advertising sets and ads.
• Manage Facebook advertisement bids.
• Target many dissimilar audiences.
• Optimize your ad campaigns.
• Keep track of your campaigns' performance.
• A/B test your Facebook advertising campaigns.

Understanding the Ads Manager's ins and outs volition be the key to you getting the almost out of your Facebook advertising dollars.

How to use and navigate the Ads Manager

The Ads Managing director is where you create and coordinate your ad campaigns.

Commencement by accessing the Ads Manager. To go there, yous can click this link, navigate there from the Concern Manager, or use Facebook's Ads Manager Mobile App.

Let's have a await at this map to become an idea of how to navigate a brand new Ads Manager dashboard:

1. Master Navigation Menu: Click the dots icon to navigate to other tools like Business Manager or Audiences.
2. Create New Ad Campaigns: Click here to brand new ad campaigns.
3. Campaign View: This view volition give you info on all of your Facebook campaigns once you starting time running them.
4. Advertizing Fix View: This view will give you data on each of your ad sets and then you can compare them.
5. Ads View: This view volition give you information on each advert yous are running.
6. Columns: Toggle different columns in this driblet-downward bar to display various metrics virtually your campaigns, advertizing sets or ads.
7. Entrada Breakdown: Breakdown allows you to filter your results by fourth dimension, delivery, or action.
8. The Data Field: When you kickoff making advert campaigns, this is the surface area all your data will be displayed in.

You should now take a pretty basic understanding of navigating the Ads Manager, so allow's jump into the fun part—our first campaign!

How to gear up up a Facebook ad campaign

To create a entrada, click the green +Create button in the Campaigns tab of your Ads Manager.

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Pace i: Select your campaign objective

On Facebook, y'all tin cull from a handful of campaign objectives that friction match your advertising goals. For example, if you are looking to bulldoze traffic to a physical location, you would use Store Traffic. If you're driving traffic to a website, you lot want to utilise Conversions.

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Choosing the right objective is your showtime important decision when crafting your ad campaign. If yous aren't certain which objective is correct for yous, here is a quick breakdown of your choices:

• Brand awareness: Go your make out in front of people's eyes and build awareness effectually what you sell or do.
• Reach: Go your advertising in front of as many people equally you can to generate fizz.
• Traffic: Use ads to get people off of Facebook and on to your website.
• Engagement: Get people engaging with your brand online by encouraging people to comment, like or share what you have to say.
• App installs: Have your ads send people to the app shop where they can download your app.
• Video views: Heave traffic to your Facebook videos, targeting people with the best odds of watching your content.
• Atomic number 82 generation: Use forms to generate leads on Facebook that y'all tin follow upward on later.
• Messages: Use ads displayed on Messenger, WhatsApp or Instagram Direct to connect with new customers.
• Conversions: Push people to have that next pace with your product, whether it's starting a gratuitous trial or making a buy.
• Catalog sales: Show off your online store's goods with ads that encourage browsing and purchasing.
• Store traffic: Target locals and become them dropping by your bodily concrete store.

Facebook uses objectives to decide other elements of your entrada, such as available ad formats, bidding options and how information technology optimizes the campaign.

If y'all need more assistance with picking the correct objective for yous, check out our in-depth guide to Facebook Entrada Objectives.

Step 2: Give your ad campaign a name

Naming conventions for your campaigns can be an easy fashion to organize your campaigns as you calibration and run more of them. Information technology also sets you upward for hyper-efficient reporting later on when it comes time to analyze your results.

Some examples of what you can include in your campaign name are:

• Customer name/website
• Target audience/location
• Custom audiences
• Artistic type
• Facebook Page

Hopefully, this gives you lot some good ideas to keep your campaigns organized and simplify reporting subsequently.

Step iii: Option special ad categories, A/B test, and optimize the campaign upkeep

On the next page, we accept to brand some decisions regarding the campaign equally a whole. These include:

• Special advertizement categories
• A/B testing
• Campaign budget optimization

First up, y'all demand to declare if your ad volition exist falling nether one of the Special Categories. Most ads will not, but it's of import to have a look to run into if any of them employ to your ad.

Next, yous need to make up one's mind whether you lot volition be using A/B testing. Creating a carve up test, or an A/B exam, allows you lot to run experiments and collect data that shows you the best-performing creative, placement, audience and delivery optimization strategies.

It'due south always a expert idea to fix this upwardly, and so yous can optimize your campaigns to be running as efficiently as possible. If you want to fix upwards A/B testing right abroad, click over to our Facebook ads A/B testing guide for a walkthrough of the whole process.

Lastly, nosotros have campaign upkeep optimization. When this feature is turned on, Facebook volition decide how to allocate your campaign upkeep among your many advertising sets in the most effective way possible. If yous would rather non choose this, you lot can determine how much money will go to each advertising prepare manually. We will become over this in more than depth in Chapter half dozen.

Step 4: Fix your campaign budget and bidding

Your Facebook ad budget and behest options are such important topics that we've devoted the entirety of Chapter 7 to them.

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Broadly speaking, you will need to cull:

• Your budget type (daily or lifetime)
• How much you will spend (over a day or the entire campaign)
• The scheduled start and stop date of your campaign

Brand sure to take your fourth dimension with your upkeep. Spend too much, and you lot won't take a budget for future campaigns; spend besides lilliputian, and information technology'll be hard to go the results you actually want.

Step 5: Set up audience targeting

Facebook offers many powerful ways to target audiences, and nosotros'll talk more at length nearly creating these different audience types in Chapter 6.

In this stage of your campaign setup, you lot have two options:

• Create a new Facebook target audience.
• Employ a Saved Audition.

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Equally you build your audience, Facebook will display your estimated daily reach and tell you if your audience is too big or likewise small using the meter on the right side of the page.

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With Facebook audiences, you can target likes or interests on Facebook, behaviors and fifty-fifty demographics. All of this allows you to create very specific audiences to target in your campaign.

Setting upward the correct Facebook target audience is one of the most important things you will do while advertising on Facebook, and so we'll swoop deeper into this afterward on.

Step vi: Gear up upwardly your placements

This is the step where you decide where on Facebook's vast network yous want your ads shown. Your choices, however, volition be limited by the goal y'all take chosen for your entrada.

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By default, Facebook volition have automated placements selected that they believe give yous the all-time results. If you would like to, you can also opt to cull your ain placements.

Hither is a full list of all of your placement options:

Feeds

• Facebook News Feed
• Instagram Feed
• Facebook Market
• Facebook Video Feeds
• Facebook Correct Column
• Instagram Explore
• Messenger Inbox

Stories

• Facebook Stories
• Instagram Stories
• Messenger Stories

In-Stream Videos

• Facebook In-Stream Videos
• IGTV Videos

Apps

• Audience Network Native, Banner, and Interstitial
• Audience Network Rewarded Videos

Other

• Facebook Search Results
• Messenger Sponsored Messages
• Facebook Instant Manufactures

While Facebook does a pretty good chore motorcar-optimizing your ad placements, information technology'south still important to exercise your own research with carve up tests. You can learn where your ads are having the biggest affect (for the least amount of money).

To acquire more, you can read Facebook'southward rundown on each of their available placements.

Step vii: Set your Facebook ads

This is the final step of the entrada cosmos process. Here, you lot tin can select your preferred Facebook advertisement type and insert your advert images and copy.

We will be doing an in-depth lesson on building the best possible Facebook ads in the next chapter, but for at present, let's take a look at the basics of what you need to get done to get your ad put together.

To start, you'll need to choose to either:

• Create a new ad.
• Use an existing post from your page.
• Use a Artistic Hub mockup.

If yous are creating an advertizement from scratch, yous'll need to input all the elements that make up your advertizement: the images, videos, copy, etc. All of these can be constitute in the Ad Artistic section.

When you are done filling in all of this information, click Publish.

That's it — you lot've fabricated your first advertizement entrada on Facebook!

How to prepare Facebook ad campaigns with AdEspresso

Many people find Facebook Ads Director too complex, clunky and confusing to use.

AdEspresso is a spider web-based solution that allows you to create complex campaigns and run split tests without all of the extra fluff and inconvenience of using Facebook Ads Manager.

There are several benefits to using AdEspresso:

• It takes less time to prepare ad campaigns with multiple creatives and copies.
• You can access Ads Manager features without things getting complicated.
• You lot get avant-garde campaign reports and can easily optimize your ad campaigns.
• Yous tin automatically generate PDF reports of your data for like shooting fish in a barrel assay.
• You can sync leads to your CRM.
• You tin can create Google Advertising Campaigns within the same dashboard as Facebook advertisement campaigns.
• And much more than!

To start, can click New campaign in the top left of the home screen afterward signing into your AdEspresso account.

The campaign ready up in AdEspresso is similar to the one in Ads Director—you'll be walked through all the entrada creation stride by step in a articulate and logical lodge.

The first footstep is naming the campaign and deciding the blazon of campaign you wish to create. In AdEspresso, yous can make a Google advert entrada or a Facebook entrada. Today, nosotros'll show y'all how to create a Facebook entrada.

You can create your Facebook campaign from a typhoon or previously published campaign, or offset from scratch.

For this example, nosotros're going to make an External Website campaign, which is the equivalent of a Conversions campaign objective on Facebook.

One of the best things about AdEspresso is that information technology lets you add and test multiple advertisement elements to meet which ane works best.

All y'all have to practice is click the + button to add boosted variations. AdEspresso volition automatically create all the different advertisement combinations.

The more split tests yous run, the more than budget yous will need for the campaign — but the split tests will requite you valuable information you can utilize to lower entrada costs subsequently on.

Interested in learning more nigh entrada management in AdEspresso? And so you tin can't miss this guide: How to Create Your First AdEspresso Entrada.

Are you gear up for the long haul?

At present that yous've got a general overview of how the Facebook campaign setup works, allow's dive into the details of how to select the right advert types and create successful ads on Facebook!

Go on to Chapter 3 to larn how to choose the right ad type for your business.

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Source: https://adespresso.com/guides/facebook-ads-beginner/facebook-manager-campaign-setup/

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